The Nike Air Max was introduced in 1987 being the first model to display the Visible Air technology. Designed by Tinker Hatfield and Mark Parker, the shoe uses a large air-cushioning unit at the heel, which is visible on the side of the midsole. The Nike Air Max shoe began its success through creative advertising and continues to grow in popularity with all models.

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You could say Nike Air Max has been there. The shoes have graced the streets and the red carpet. But don’t let its star presence fool you. Air Max plays center-court action just as easily for the professional athlete or the casual sneaker enthusiast. Air Max is perhaps the most versatile shoe on the market, crossing divides on who wears it and how they live. Quite simply, Air Max is your shoe. Fit in or stand out. Concrete or asphalt. Packed dirt or engineered brick. All-weather track or polished marble gallery. You decide. Wherever you go, Air Max’s superior cushioning with embedded air is part of your story.

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