In 1924, Bavarian-born Adolf “Adi” Dassler famously created a high-performance athletic shoe for the world’s top athletes. Olympians raced to gold medals and record times wearing the revolutionary adidas sneaker, including American Jesse Owens in 1936. Always at the forefront of footwear innovation and technology, the company is now also celebrated for its funky yet functional street-friendly designs.
First released in 1993, the GEL-LYTE V sneaker is a sleek, form-fitting shoe infused with GEL technology. Its lightweight feel and supple flexibility took the market by storm, making it an instant streetwear classic.